TikTok launches new accessibility features to overcome language barriers and grow globally.
TikTok presents a new update that defies language barriers
In order to overcome language barriers and expand its content globally, TikTok is introducing a new set of accessibility features. Users can quickly translate video captions, stickers and descriptions with the platform’s new automatic captioning tool and improved translation capability, which are also being rolled out.
The automatic subtitles option is self-explanatory; an algorithm will convert audio to text if you enable it. This can be useful if your favorite TikTok creator speaks with a heavy accent, but what about the Japanese chef you like but can’t understand a word he’s saying?
This is where the new translation features enter the picture. TikTok now offers a full translation suite, which includes translation of the auto-generated captions, stickers, and video descriptions shown earlier.
Additionally, TikTok has also introduced automatically generated subtitles for specific videos on Thursday, July 21, the same day the new translation tools were released.
With the most recent accessibility upgrade, viewers can turn on automatic captions for their videos, eliminating the need for producers to do so. The upgrade will increase TikToks’ accessibility to the hearing-impaired population and was developed in partnership with captioning advocacy group, the Deaf Collective.
Most users have access to the feature within a month of TikTok’s initial announcement of automatic captions in April 2021. However, prior to that, customers concerned about accessibility primarily used the tool. text and third-party captioning software.
If the update hasn’t shown up in your app yet, don’t panic. In the coming months, TikTok plans to increase availability.
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The modification was reversed, according to Tech Cruncha day after the company received a warning about it from Garante de la Protezione dei Dati Personali in Italy for potential violation of data privacy regulations.
The shutdown comes after a commitment on July 11, according to the Irish Data Protection Commission (DPC), TikTok’s lead privacy regulator for the European Union’s General Data Protection Regulation (GDPR).
Privacy experts have also questioned the validity of TikTok using a legitimate interest basis to conduct behavioral advertising.
Users residing in the European Economic Area (EEA), United Kingdom and Switzerland are affected by the change to its targeted advertising settings.
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